As a UI/UX designer specializing in User-Centered Design (UCD), B2C & B2B digital experiences, I create solutions that not only look great but drive measurable results. My focus is on understanding users deeply, solving real problems, and designing interfaces that help businesses thrive
Head UI/UX, RF Infinite
Led a design team in improving user experiences for an in-house product, Pcari Booking.
Designed user-friendly interfaces for government web and mobile applications.
Worked closely with product managers, developers, and stakeholders to align design with business objectives.
Spearheaded redesign of the Pcari apps, enhancing user engagement and retention.
Design Ihsan Madani Platform: Delivered impactful government projects, improving public service accessibility.
Established and implemented a scalable design system to streamline design consistency and workflows.
Head UI/UX, RF Infinite
Led a design team in improving user experiences for an in-house product, Pcari Booking.
Designed user-friendly interfaces for government web and mobile applications.
Worked closely with product managers, developers, and stakeholders to align design with business objectives.
Spearheaded redesign of the Pcari apps, enhancing user engagement and retention.
Design Ihsan Madani Platform: Delivered impactful government projects, improving public service accessibility.
Established and implemented a scalable design system to streamline design consistency and workflows.
Head UI/UX, RF Infinite
Led a design team in improving user experiences for an in-house product, Pcari Booking.
Designed user-friendly interfaces for government web and mobile applications.
Worked closely with product managers, developers, and stakeholders to align design with business objectives.
Spearheaded redesign of the Pcari apps, enhancing user engagement and retention.
Design Ihsan Madani Platform: Delivered impactful government projects, improving public service accessibility.
Established and implemented a scalable design system to streamline design consistency and workflows.
Head UI/UX, RF Infinite
Led a design team in improving user experiences for an in-house product, Pcari Booking.
Designed user-friendly interfaces for government web and mobile applications.
Worked closely with product managers, developers, and stakeholders to align design with business objectives.
Spearheaded redesign of the Pcari apps, enhancing user engagement and retention.
Design Ihsan Madani Platform: Delivered impactful government projects, improving public service accessibility.
Established and implemented a scalable design system to streamline design consistency and workflows.
Product Designer, Hillool - Australia (Remote)
Developed UI/UX strategies to improve digital product usability.
Conducted user research, usability testing, and iterative design improvements.
Created wireframes, prototypes, and user flows to ensure intuitive navigation and engagement.
Key Project: TourTracked, A travel management App for Australian
Product Designer, Hillool - Australia (Remote)
Developed UI/UX strategies to improve digital product usability.
Conducted user research, usability testing, and iterative design improvements.
Created wireframes, prototypes, and user flows to ensure intuitive navigation and engagement.
Key Project: TourTracked, A travel management App for Australian
Product Designer, Hillool - Australia (Remote)
Developed UI/UX strategies to improve digital product usability.
Conducted user research, usability testing, and iterative design improvements.
Created wireframes, prototypes, and user flows to ensure intuitive navigation and engagement.
Key Project: TourTracked, A travel management App for Australian
Product Designer, Hillool - Australia (Remote)
Developed UI/UX strategies to improve digital product usability.
Conducted user research, usability testing, and iterative design improvements.
Created wireframes, prototypes, and user flows to ensure intuitive navigation and engagement.
Key Project: TourTracked, A travel management App for Australian
UI/UX - Framer, Webflow Designer
Delivered end-to-end UI/UX design solutions across web and mobile platforms.
Worked independently and collaboratively on various digital products.
Designed and optimized interfaces for seamless user experiences.
Key Projects:
PTTI (Online Tuition Platform) – Enhanced the educational platform’s usability.
Knot.My (Wedding Planning App) – Created a seamless wedding planning experience.
UI/UX - Framer, Webflow Designer
Delivered end-to-end UI/UX design solutions across web and mobile platforms.
Worked independently and collaboratively on various digital products.
Designed and optimized interfaces for seamless user experiences.
Key Projects:
PTTI (Online Tuition Platform) – Enhanced the educational platform’s usability.
Knot.My (Wedding Planning App) – Created a seamless wedding planning experience.
UI/UX - Framer, Webflow Designer
Delivered end-to-end UI/UX design solutions across web and mobile platforms.
Worked independently and collaboratively on various digital products.
Designed and optimized interfaces for seamless user experiences.
Key Projects:
PTTI (Online Tuition Platform) – Enhanced the educational platform’s usability.
Knot.My (Wedding Planning App) – Created a seamless wedding planning experience.
UI/UX - Framer, Webflow Designer
Delivered end-to-end UI/UX design solutions across web and mobile platforms.
Worked independently and collaboratively on various digital products.
Designed and optimized interfaces for seamless user experiences.
Key Projects:
PTTI (Online Tuition Platform) – Enhanced the educational platform’s usability.
Knot.My (Wedding Planning App) – Created a seamless wedding planning experience.
Australia Embassy
January 2025
Australia Embassy
January 2025
Australia Embassy
January 2025
Australia Embassy
January 2025
Google Course
February 2022
Google Course
February 2022
Google Course
February 2022
Google Course
February 2022
